A South Korean actress is promoting cosmetics on China's biggest online mall, in a subtle sign of easing diplomatic tension that has seen once-ubiquitous South Korean celebrities vanish from Chinese marketing Watch Dramas At Kissasianhd.
Jun Ji-hyun, who has played the lead roles in hit movies and dramas such as 2013's "My Love from the Star," featured prominently on Monday on the product page of health goods maker Mentholatum on Alibaba Group Holding Ltd's Taobao.Watch Dramas At Kissasianhd.
Jun's appearance comes toward the end of a year in which South Korea's entertainment industry suffered a drop in Chinese demand for South Korean cultural exports. The drop came as Beijing objected to Seoul's use of a U.S. anti-missile system, prompting popular anti-South Korean sentiment in Watch Dramas At Kissasianhd.
South Korean celebrities soon reported being unable to attend promotional events and having work visa applications delayed, officials at South Korean talent agencies told Reuters.Mentholatum's Asia-Pacific headquarters did not have an immediate comment. Alibaba could not be immediately Watch Dramas At Kissasianhd.
"Chinese TV ads featuring South Korean celebrities were suddenly dropped and new ones aired with Chinese celebrities," said a director of a South Korean talent agency, declining to be identified due to the sensitivity of the Watch Dramas At Kissasianhd.
Chinese foreign ministry spokesman Geng Shuang, at a regular briefing on Monday, said he was not aware of any restrictions on South Korean cultural exports, and that "China will work hard with South Korea to promote the early return to the correct and healthy track of bilateral exchanges and Watch Dramas At Kissasianhd."
In late October, Beijing and Seoul agreed to move beyond their year-long stand-off over the missile issue.Peer S.M. Entertainment Co has also not scheduled a concert in China since September 2016. Its latest earnings showed a 61 percent profit drop for Watch Dramas At Kissasianhd.
"We haven't seen any immediate tangible change, but we hope the agreement will have a positive impact on future cultural exchange," South Korean entertainment and media firm CJ E&M Corp told Watch Dramas At Kissasianhd.
The impact of the stand-off has been deep. K-Pop agency YG Entertainment Inc has not scheduled any concerts in China since July 2016. In its most recent earnings report, it said July-September operating profit fell 88 Watch Dramas At Kissasianhd.
But analysts expect the agreement ending the stand-off to see earnings at entertainment firms begin to recover from as soon as early 2018.Reflecting that expectation, shares of CJ E&M rose 5.6 percent on Monday, while S.M. was up 3.9 percent and YG was 6.1 percent higher. The benchmark Kospi index fell 0.5 Watch Dramas At Kissasianhd.
